Hasbro and Mattel Ink Licensing Deal to Create Co-Branded Toys and Games

Well, in news that I would’ve never expected but am beyond pleased to share, the fine folks at The Toy Book reported today that Mattel & Hasbro have inked a licensing pact to create co-branded toys and games! Here’s a preview from the article –

Beginning this fall, Hasbro will offer Barbie-branded Monopoly Games while Mattel will introduce Transformers-branded UNO games. Then, in early 2024, Mattel will unveil a line of Transformers-branded Hot Wheels vehicles.

“We are excited to pair some of the most popular brands together for the first time,” says Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class intellectual property (IP), celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”

This week’s announcement arrives ahead of Q1 earnings for both companies.

“With the major theatrical releases of the Transformers and Barbie movies this summer, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” says Casey Collins, President, Global Licensed Consumer Products & Business Development at Hasbro. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”

You can check out the article in its entirety here:

MATTEL, HASBRO INK LICENSING PACT TO CREATE CO-BRANDED TOYS AND GAMES

Many thanks to James Zahn for the intel!

NOW GIVE ME SOME MOTU TRANSFORMING VEHICLES, PLEASE AND THANK YOU! 😀