Toys ‘R’ Us Lenders Plan Brand Revival

By way of Bloomberg comes word that hopefully leads to something fruitful.

According to the report, in a bankruptcy court filing Monday, the funds said they had canceled a plan to auction off the company’s intellectual property. Instead, they are seeking to reorganize the assets into a new company that will maintain the current license agreements and can invest in new retail operating businesses.

Only time will tell what happens to TRU from here, but at least there’s room for optimism! One can only hope that any new incarnation of Toys’R’Us will be a bit more price competitive, but we’ll cross that bridge when we come to it.

What are your thoughts on this latest TRU news? Excited for a possible re-launch, or are you done with the brand all together?