Way back in 1991, G.I.Joe’s toy commercials changed gears and replaced animation with live-action actors and actresses and life size vehicles. These commercials were serial, a first for G.I.Joe, and told the linear story of G.I.Joe and Cobra battling for control of “Plasmatox.”
Filming was completed in December 1990, in Vancouver, British Columbia, Canada at North Shore Studios, Lot 3, with Cannel Films (now Lions Gate). Kirk Bozigian, former Vice President of Marketing for Hasbro, filmed nearly 3 hours of behind the scenes footage over the 3.5 weeks of filming.
This nearly 30 year old footage will soon be available on 3DJoes.com. Special thanks to to Triangle Joes for filming the event and to Rob Walsh for the photos that are shared here.
Stay tuned for an edited video with full-res behind the scenes footage!